Welcome to citruscreative.com
We are a branding and communication studio whose primary goal is to demonstrate how important establishing a strong brand really is. From our perspective, it is your fist and best opportunity to distinguish yourself from the competition. And we would rather see you do it now, than spend the rest of your days trying to do it through advertising.
This is what we believe.
Cultural anthropologists believe that every 40 years or so there's a societal shift from me-to-we. If history holds true, and it seems to, that swing back to “we” started with the new millennium and will peak somewhere around 2020.What is the impact of this shift?
Already we can see the boundaries of value creation being redrawn by the behemoths such as Nike, Walmart and Google. The priority once given to simply delivering the right product has been expanded to include its total impact on society. Companies like Threadless, who only manufacture products that are ordered, are helping to create this new ideal.
A further influence has been a move towards a more collaborative society which has impacted our purchasing behaviour. Where a hand full of people once influenced the purchase of a fashion item, today's facebook-generation invites a sampling of no less than 100 people. Companies are attempting to respond to this by communicating simple truths and engaging stories that tell as much about the company as the product they sell.
It certainly makes it an interesting time to be in the communication business.
